JYSK Bed Bath Home
Social Media Management
The purpose of JYSK’s first ever Back to School Campaign was two-fold: to increase traffic of the target student market; and to increase social media following and activity.
Working within a predetermined budget, we created a campaign centred upon a contest to win a Back to School Shopping Spree. The contest required entrants to Snap & Share a photo of a JYSK product in their own space and share it on instagram for a chance to win.
The entire campaign was promoted through several mediums: television, radio, social media, online, handouts at college campuses, posters at colleges and pubs, in flyers and in a back to school lookbook.
We took care of the entire campaign including creative direction, buying media, stylizing photos, graphic design, distribution and roll-out.