JYSK


Tasks:
Art Direction
Copywriting
Graphic Design
Copy Editing

We had the pleasure of reinventing JYSK’s product catalogues. The goal was to create a fresh, modern look with beautifully stylized photos, showing customers they can achieve style and get affordable quality at the same time. We had full creative control over the look and feel of the layout, while keeping within JYSK’s Scandinavian brand guidelines. Working with a stylist and photographer, we provided art direction for inspiring room settings, mapped out the layout, wrote all of the copy and designed the final piece.

JYSK is one of the fastest growing retailers in the world with over 2200 stores in 37 countries – 55 of which are part of the Canadian franchise. JYSK’s product line includes everything needed to furnish a home.